Why Therapists Need Their Own Website in 2026

The problem: invisible despite open slots

You have open therapy slots. Patients are desperately searching for a therapist. Yet no inquiries come in. The reason is almost always the same: you cannot be found online.

Over 80% of patients begin their therapist search on Google. They type "psychotherapist Cologne" or "CBT therapist Hamburg" and click on the first results. If you do not appear there, you do not exist for these patients.

This is not a marketing problem. It is an access-to-care problem.

Directories alone are no longer enough

Many therapists rely on Therapie.de, the psychotherapy directory of the medical association, or Jameda. These directories are important, but they have limits.

The reality of directories:

• Hundreds of entries per city, your practice gets lost
• No way to present yourself individually
• Outdated information because nobody maintains the profiles
• Patients cannot assess whether you are the right fit

Your own website solves these problems. It shows your specializations, your approach, your personality. Patients can form an impression before taking the first step. This dramatically lowers the barrier to reaching out.

What a good therapist website achieves

A professional practice website is more than a digital business card. It works around the clock for you.

Google visibility: With the right keywords and technical optimization, you appear in local search results. Searches like "anxiety therapy Munich" or "trauma therapy Dusseldorf" lead patients directly to you.

Building trust: Patients need to trust you before they call. Your website shows your qualifications, your therapeutic approach, and gives an impression of your practice. This is especially crucial for mental health topics.

Structured inquiries: Instead of chaotic emails or voicemails, you receive all relevant information through a contact form: the concern, insurance status, and availability.

Time savings: No callbacks, no duplicate inquiries, no manual waiting list. A good website filters and structures inquiries automatically.

The myth: websites are expensive and complicated

Many therapists shy away from the effort. WordPress, hosting, domain, SSL, GDPR, cookies, legal notices. It sounds like a weekend of work and an IT degree.

The truth is: it can be done in 10 minutes. Modern platforms like PraxisFlow generate a complete, SEO-optimized practice website from a short questionnaire. No WordPress, no web designer, no technical knowledge needed.

You enter your specializations, methods, and contact details. The AI creates a professional website with texts that patients actually search for. GDPR-compliant hosting included.

What it costs to have no website

Let us calculate: an average therapy session for private patients costs 100 to 150 EUR. If even two patients per month cannot find you online, you lose 800 to 1,200 EUR monthly.

A professional practice website costs 0 EUR on PraxisFlow's Starter plan. Even the Practice plan with all features is 19 EUR per month. That is less than half a therapy session.

The question is not whether you can afford a website. The question is whether you can afford not to have one.

+Do I need technical knowledge for a practice website?

No. With PraxisFlow, you answer a short questionnaire. The AI creates a complete website with SEO-optimized texts. No WordPress or hosting knowledge needed.

+How quickly will I be visible on Google?

Your website is live immediately. Google typically indexes new pages within 1 to 2 weeks. Visible rankings for local search terms build up over 4 to 12 weeks.

+What about data protection and GDPR?

PraxisFlow hosts on servers in Frankfurt, is fully GDPR-compliant, and automatically generates a legally compliant imprint and privacy policy.

+Is a profile on Therapie.de not enough?

Directories are one building block, but not a replacement for your own website. With your own site, you control your presentation, rank for specific keywords, and can receive structured inquiries.